Zavaritt Giovanni
A complicated, Antagonistic & Simbiotic Affair
Journalism, Public Relations and their Struggle for public AttentionBern Merkel, Stephan Russ-Mohl, Giovanni Zavaritt (eds)
2007
pp. 210
Giampiero Casagrande editore/ Università della svizzera Italiana
Collana: EJO- European journalism Observatory
9788877951755
€ 22.00
This book documents the conference which took place at Lucerne in Spring 2006 as a Joint venture of MAZ- Die Schweizer Journalistenschule.The conference brought together American and European researchers, journalists and PR experts to analyze the interaction between journalism and PR thoroughly and to discuss the most recent research results with experience practitioners.
Giampiero Casagrande editore/ Università della svizzera Italiana
Collana: EJO- European journalism Observatory
9788877951755
€ 22.00
This book documents the conference which took place at Lucerne in Spring 2006 as a Joint venture of MAZ- Die Schweizer Journalistenschule.The conference brought together American and European researchers, journalists and PR experts to analyze the interaction between journalism and PR thoroughly and to discuss the most recent research results with experience practitioners.