Il testo documenta un workshop internazionale del 2008, tenutosi a Lucerna, voluto dall' EJO-Osservatorio europeo di giornalismo dell'Università della Svizzera Italiana e il MAZ- Die Schweizer Journalistenschule, su quattro temi:
stato dell'arte dei processi di convergenza nelle redazioni e trend in atto; esperienze dirette e modelli di business adottati nei diversi paesi; impatto che convergenza e multimedialità hanno sulla qualità giornalistica; sviluppi della professione giornalistica e opportunità.

This book documents the conference which took place at Lucerne in Spring 2006 as a Joint venture of MAZ- Die Schweizer Journalistenschule.The conference brought together American and European researchers, journalists and PR experts to analyze the interaction between journalism and PR thoroughly and to discuss the most recent research results with experience practitioners.

This book documents the conference which took place at Università della Svizzera Italiana- Lugano in January 2005.
For the first time, the conference succeeded in bringing together American and European media journalist and communication researchers to analyze the realities and the potential of media journalism- defined as journalism which covers media and journalism as a topic.

Giampiero Casagrande editore / Università della Svizzera Italiana
Collana: EJO – European Journalism Observatory

9788877951694

Esaurito

Business journalism and corporate communication have only recently attracted serious attention from communication research.While researchers are still collecting and interpreting data in order to understand better how corporate journalism is influencing business journalism and vice versa, the new media, particularly the internet, have been rapidly expanding and are exerting their own influence on the delivery of news.